Majority of the people who are using the internet are spending an average of 100 minutes browsing and checking their social media accounts. Most of the conversations these days are being informed by the references and jokes that are made over the web.
It’s the Internet’s Language
Regardless if it is a video from a certain brand or even a picture from a social influencer, memes have a big impact on the language that consumers speak in the internet.
What this mean is, brands and businesses ought to adapt to this environment and use it to their marketing campaign.
Memes are eliciting better reactions among its audience for they are customized for social media. Naturally, people are quick to share memes as a way of expressing themselves. Thus, if you have a great meme, it can boost your engagement.
So don’t wonder why companies are using memes as an integral part of their marketing strategies.