Why Germany’s Fashion Industry is a Paradox

According to the Euromonitor, Germany is the largest purchaser consumer of clothes and footwear, while having thousands of fashion businesses and fashion schools. Berlin is a perennial host to five important trade fairs, including the Mercedes-Benz Fashion Week. Yet it’s a paradox that Germany does not have a significant influence in international fashion in the same level as New York,NY; Paris, France; London, England and Milan, Italy.

The cities of Berlin, Cologne, Hamburg and Munich are finding it hard to achieve the same stature.

In a report published by Berlin Partner for Business and Technology, Berlin houses 3,670 fashion companies, Munich has 2,670; Hamburg, 2,220; and Cologne with 1,910. Just to cite some examples the luxury brands Adidas, Puma, Hugo Boss, Karl Lagerfeld, Jil Sander and Escada are all Germany home-grown labels.

Fashion director of Harper’s Bazaar Kai Margrander explained how the country lacks influence because of low level attractiveness for local talents.

Karl Lagerfeld prefers to recognize himself as European with his brand becoming closely associated with Chanel. Escada on the other hand, hold shows at different locations from all over the world, and Hugo Boss at the New York Fashion Week.

Nowadays, fashion photographers and creative directors are leaving the country in order to achieve international success. Most likely going to countries with a more refreshing environment such as New York, London, or Paris, following Karl Lagerfeld, Jürgen Teller, and Tomas Maier as their examples.

Local German Brands Thrive Despite Lack of International Popularity

Fashion experts believe that German brands do not include and rarely promote their culture in their fashion. It is possible that their taste for simplicity and minimalism is also a part of why they have little influence in fashion worldwide. The country’s largest clothing brands usually conform their styles to the taste of their mature population by delivering basics.
Their fashion industry might not be as successful as others in a global span, Germany still houses a lot of the biggest fashion businesses that are unknown internationally.

In terms of performance and market, Gerry WEber is leading and is ranked in the top 100 largest fashion firms based on sales globally. Moreover, Bavarian brands based in Braunschweig, Oliver and NewYorker, has post annual sales that surpasses a billion euros. A billion euros that is produced by means of healthy domestic sales, as they don’t even have a bearing in the UK or in New York.

Bavaria, Home to the Castle of Paradox

Bavaria is itself home to the “castle of paradox”, the Neuschwanstein im Allgäu because its towers, spikes, columns and bridges are only aesthetic additions and not as part of tactical defenses. Built by King Ludwig II who was more inclined to support the arts and music rather than be in the midst of political conflicts during Austro-Prussian War.
In fact, part of the Neuschwanstein Castle’s building plan included a large theater for opera composer Robert Wagner, as King Ludwig II’s tribute to the famous German musician.
Young and handsome, he wore his fashionable mantles but only for his portraits since he avoided attending galas and other formal functions. Sadly, the Bavarian King was declared as insane and was arrested for driving the kingdom of Bavaria to near bankruptcy. On the same day he was arrested, King Ludwig II mysteriously committed suicide by drowning himself in a nearby lake.

Why Fashion Brands Rely On Video Games

Video game characters appear on T-shirts like Minecraft and band logos. But fashion brands are also popping up inside video games and that is no longer just marketing. Because virtual outfits, called “skins”, you can buy these for real money. Is the fashion industry just finding a new distribution channel, the most sustainable one?

Minecraft Gaming & Fashion

minecraft servers

It is mainly large corporations such as sports and luxury brands that are trying out and securing the terrain. The target group is gambling more and more. Strictly speaking, almost forty percent of the world’s population are gambling and the proportion of women is growing. Placing a handbag or a shoe in a Netflix series will no longer be sufficient in the future if you don’t see them at all because you are playing ‘minecraft servers‘ or ‘Project Makeover’ on the mobile phone at the same time.

Perhaps in the future, you will also buy more virtual clothes than real ones. That might sound absurd, but not for the attractive target group of teens and twenties. And if you consider that such an avatar, i.e. the gamer’s representative in the virtual world, is seen a thousand times more than the gamer himself. Then buying an off-white hoodie is more worthwhile made of pixels than cotton.

Minecraft video game fashion: Does it fit?

Fashion brands in video games are still a bit not very believable. So far, gamers have preferred to buy typical “skins” and are less interested in designer clothing. Because these are far removed from the fashion world. In addition, real brands have no place in these fantasy games. After all, you want to withdraw from the real world there.

They know exactly what qualities such a new outfit needs for the superhero. The young generation perceives a designer costume as silly.

You can brand those real things by video game rather than a fashion brand. They can remind you of role-playing games in the forest. Even a gamer thinks fashion brands don’t fit in there.

The growing influence of Minecraft video games in fashion

Video games are catching up with the movie. Gamblers and gamers spent large amounts of money on virtual objects. And the fashion market is growing.

Kids Home Learning Activities

In this time of the pandemic, school is not the place for learning. It is very clear that due to the standard protocol to stay at home, our home is the number one place where children can learn things. However, learning at home is actually different and you do not need to make the children feel that they will have a classroom lesson.

It is really important to educate or teach your kids at home through fun learning activities. Let them get excited as they get to discover something new. Do this by making the learning activities a fun time. Below are some of the encouraging and fun activities that you can use in teaching your kids at home.

1-Learn the basic phonics

Reading is essential and teaching your kids with this activity does not only establish a bonding time with them but also helps them learn. Teaching kids basic phonics gets kids to be ready for spelling and reading.

2-Practice writing

Allow the kids to let tracing by connecting the dots. Consider using clay toys to shape letters.

Preschoolers can learn writing at home by teaching them the alphabet and the motions of each letter.

3-Improve counting skills

Teaching counting to kids at home involves the physical counting of objects as they count them. You can actually incorporate this while they’re playing.