Video game characters appear on T-shirts like Minecraft and band logos. But fashion brands are also popping up inside video games and that is no longer just marketing. Because virtual outfits, called “skins”, you can buy these for real money. Is the fashion industry just finding a new distribution channel, the most sustainable one?
Minecraft Gaming & Fashion
It is mainly large corporations such as sports and luxury brands that are trying out and securing the terrain. The target group is gambling more and more. Strictly speaking, almost forty percent of the world’s population are gambling and the proportion of women is growing. Placing a handbag or a shoe in a Netflix series will no longer be sufficient in the future if you don’t see them at all because you are playing ‘minecraft servers’ or ‘Project Makeover’ on the mobile phone at the same time.
Perhaps in the future, you will also buy more virtual clothes than real ones. That might sound absurd, but not for the attractive target group of teens and twenties. And if you consider that such an avatar, i.e. the gamer’s representative in the virtual world, is seen a thousand times more than the gamer himself. Then buying an off-white hoodie is more worthwhile made of pixels than cotton.
Minecraft video game fashion: Does it fit?
Fashion brands in video games are still a bit not very believable. So far, gamers have preferred to buy typical “skins” and are less interested in designer clothing. Because these are far removed from the fashion world. In addition, real brands have no place in these fantasy games. After all, you want to withdraw from the real world there.
They know exactly what qualities such a new outfit needs for the superhero. The young generation perceives a designer costume as silly.
You can brand those real things by video game rather than a fashion brand. They can remind you of role-playing games in the forest. Even a gamer thinks fashion brands don’t fit in there.
The growing influence of Minecraft video games in fashion
Video games are catching up with the movie. Gamblers and gamers spent large amounts of money on virtual objects. And the fashion market is growing.