While fashion shows are popular events that showcase the latest in aesthetic trends, show organizers do everything to capture the interest of the audience. Although fashion shows serve as a platform in directly connecting designers to their target consumers, they are short-lived engagements that leave substantial carbon footprints whilst generating material wastes. Fortunately, advancements in technology came up with digital signages, screen displays and LED posters as sustainable marketing and advertising solutions.
Significance of Fashion Shows in the Fashion Industry
Models walk on runways and strive to project striking impressions of the new line of products being launched. The goal is to promote beauty and elegance as lifestyle elements. Fashion shows are supposed to present a featured designer’s talent and skills in designing outfits, shoes, handbags and other accessories in line with current pop culture styles and trends.
It’s important therefore not to let the background displays compete with the models, in drawing the attention of the audience. Yet presentations of seasonal collections take long preparations. The short-lived marketing campaigns tend to generate material wastes coming from props, banners and signages used in every fashion show and product marketing campaigns.
Nevertheless, as major brands and leading fashion houses have been showing support for the global movement to protect the planet from the worsening effects of global warming and the resulting climate changes, other fashion industry players are following suit. Most businesses, not just those in the fashion industry are into using digital signages, particularly opting for LED posters as choice of displays.
Why Marketers and Advertisers Choose LED Posters for Their Campaigns
The main reasons why LED posters have become a favorite choice among marketers and advertisers are their versatility and sustainability as campaign tools. LED posters can be set up as freestanding digital signages on the ground, or be integrated as interactive displays in workspaces.
In fashion shows where the environment must be free of clutter, LED posters can be hung from the ceilings or walls of lobbies and atriums. That way, guests will be able to read introductory information about the event, the performers and even important aspects of the event’s background story.
LED posters can be easily rotated to display a different set of messages after the holding of the show; such as names and contact numbers of important persons in relation to instructions for order placements; or to the list of charitable organizations who will benefit from the proceeds of the event.
LED poster content is viewable at a 160°viewing angle, which allows the digital poster to be clearly visible from the side. Still, organizers can remotely operate and navigate LED poster content as controls can be accessed with an iOS or Android supported-device.
To learn more about LED posters, about their features and how they work, readers can find additional info at the digitalframe0 website, (https://www.digitalframe0.com/product-category/led-poster/.