The online fashion trade is booming. Every day, numerous fashion fans receive parcels with the latest items of clothing.
Packaging for textiles: Tips for online fashion retailers
Use precisely fitting shipping packaging
As important as it is for textiles that they fit your customers correctly and are the right size, it is just as vital to pay attention to the ideal dimensions of your shipping flexible packaging. On the one hand, you save material costs because you are not using oversized packaging. This, by the way, is also well received by your customers. On the other hand, you reduce your postage costs if you send light textile packaging.
But how do you find the right one? On the one hand, it depends on the volume of the garments, on the other hand on their weight.
Choose protective outer packaging
Consider how to wrap the textile inside the shipment. So-called polybags ensure that your fashion arrives in good, clean condition, protected from dust and moisture.
They are traditionally made from a film and are therefore transparent. In this way, the polybags immediately provide a view of the inside. Thanks to the self-adhesive closure, everything is “bagged up” quickly and ventilation holes then offer optimal ventilation and air circulation. Alternatively, you can also use a simpler clothing cover, which is well suited for long dresses, for example.
Create an individual impression
If fashion shoppers are out and about in stationary retail, the textile retailers there create a harmonious atmosphere with their shop. The decoration and the advice can strengthen their brand and customer loyalty with a positive experience. How does this work in the online fashion industry?
An important parameter is of course the online shop itself. Design, image selection and processing of information play an important role in the presentation of your brand. But the brand experience doesn’t stop once the clothes are ordered. Your shipment of goods and thus your packaging also makes a significant contribution to how you are perceived.
Choose your packaging with care so that it is optimized in size and gets the fashion items safely to their new owners. In addition to this protective function, make sure that your packaging is consistent and ensures positive unboxing by skillfully “staging” and presenting the products.