In June 2015, the MOM 1012 class took a somewhat unusual topic in the Brand Development and Leadership module: cars and fashion.

At first glance, these two fields appear to be at opposite ends of the marketing spectrum. After all, automobiles belong to technical means of transport and fashion to imaginative clothing. In fact, these two partners have been positively influencing each other for many decades.

What can cars and fashion have in common?

“What can cars and fashion have in common?” – we asked ourselves that during a lecture. Well, first of all, there is “car culture”, a phenomenon which, if you put it very briefly, describes the cultural impact of the automobile on society as cars became available to the masses. This has been immortalized in film, television, advertising, music, and literature. In the 1960s, the “Original Car Shoe” was designed, the brand slip-on shoe that now belongs to Prada. It was marketed in Italy at the same time as the automobile (and racing car) and was intended to give the foot a better grip on the pedals. Expressions like the “glove box” come from a time when motorists actually needed gloves, which they wore with an extra warm jacket known in English-speaking countries as a “car coat”.

Read also: Things about Fashion and Relationship that We Learn From Netflix

In the film, you could see the perfectly styled actresses, who sat behind the wheel of a convertible in a chic headscarf. Then in the ’60s, as the Mini became a cult car in England, it also became synonymous with The Swinging Sixties and Twiggy, The Beatles, as well as the revolutionary British fashions of the time, such as the mini skirt.

In search of the current relationship between cars and fashion, MOM 1012 went to the well-known BMW Museum to take a closer look at the brands during a guided tour.

The class learned that car manufacturers like to be associated with the fashion world. Everyone knows the fashion weeks sponsored by Mercedes Benz. And that’s on purpose. Marketing strategists believe that where there is a fashion scene, cars should be present. Why not? As decades passed, cars had always been associated with the rich and famous, to the world of people who have high regard for fashion.

BMW is also trying its hand at fashion and sponsors the Indian Bridal Fashion Week, for example. India? – Well, that’s because the auto markets in the US and Europe are almost completely saturated, while they’re growing steadily in emerging markets like China and India.

Previously, in 2014, BMW has provided the 7 Series for the use of VIP guests at the glamorous fashion exhibition. This is so that the glamorous image of BMW would continue to be remembered in Europe.

From the time BMW managed the MINI brand, various models have been revised by well-known personalities of the fashion world and can be seen in the museum. Including a colorful striped version by Paul Smith and a purple floral creation by Franca Sozzani. Incidentally, Sozzani is the founder of the Milan concept store 10 Corso Como and the sister of the editor of Italian Vogue.

Other examples of fashion-oriented cars are the Fiat 500 and the Chanel Fiole. The concept had been done by Gucci and through the creativity of Zalando. Of course, you can also find numerous similar fashionable cars on the Internet or at motor shows and car showrooms. Lexus Scottsdale car dealers for more fashionable cars in today’s generation.

At the back of every closet, there’s something precious: the garment your grandma made for you when you were just a kid or the one you wore on your wedding day. It might be a piece that puts you on TV or that symbolizes your passion for a sport. Whatever it is, Netflix’s new docuseries Worn Stories chronicles these personal stories and what clothing means to human lives.

Things about Fashion and Relationship that We Learn From Netflix

1-Clothing interfere with humans

Body positivity=our belief that your body is beautiful and perfect just the way it is. But what happens when you actually go for a stroll in the buff? Worn Stories explores a nudist colony in America and how liberating it is to simply walk around undressed.

2-Clothes are mainly connected to human loss

When someone you know dies, you often remember them by the clothes you wore in the wake of your loving grandmother. A painted t-shirt commemorates the murder of a son and a necktie that survived while the house becomes a victim of the hurricane. Often the loss of our beloved may be remembered through the clothing items gifted or worn by the departed or during one’s great loss. The clothes are the symbol of loss and are often associated with a new dawn.

3-Clothing represents one’s expression

Clothing‌ ‌not‌ ‌only‌ ‌expresses‌ ‌your‌ ‌style,‌ ‌but‌ ‌it‌ “also” helps you form a new identity as well as becomes a mode for people to judge or accept you in society. Clothing can also be a way for LGBTQ communities to convey their opinions. This simply means that clothing is such a powerful tool.

A symbiotic relationship between music and fashion actually exists. In fact, fashion houses have a plethora of sources to convey effective materials and images. These things may generally have a list of benefits on both fashion and music. To get you more convinced, here are great examples that show the good relationship between fashion and music.

James Rhodes, the Pianist

A fish-tail dress is basically a three-piece suit but not everyone may like it. This includes James Rhodes, a pianist, who creates an informal concert style. During his concerts, Rhodes usually wears a t-shirt that displays Beethoven, Rhodes’s favorite composer.

Cameron Carpenter, the Organist

If there’s one important fashion element for the organist Cameron Carpenter, it is none other than its shoes. His amazing pedaling is such a fancy way to show his eye-catching footwear.  Carpenter is well-known for making his personalized shoes made of embellished rhinestone.

Danielle de Niese, the Soprano

De Niese always loves wearing jewelry in her performances. She loaned jewelry from Van Cleef & Arpels most of the time. That’s why she always had bodyguards, especially when wearing those accessories in public places.

Steve Reich, the Composer

A baseball cap is a signature fashion statement for the composer Steve Reich. This accessory greatly molds his identity.

Andy Warhol once said that:

Fashion looks more artistic than art itself.

With that statement about fashion and visual arts, some Durham students below pointed out the relationship between art and fashion. They also stated some of the limitations that occur within these aesthetic fields.

Ruo Yu Ow

Basically, this Durham student didn’t completely agree with the statement of Warhol. For Yu Ow being a fashion illustrator, examining and analyzing every detail of the outfits is similar to being in love with an artwork. Yu Ow also said that articulation of fashion sense generally requires the artistic skills of material selection and imaginative decision-making in choosing colors and patterns.

Grace Buckley

Fashion is also an art for Grace Buckley. It becomes art because of the visual effect which is an essential factor as functionality. The visual effect in fashion and art is also highly subjective.

Johnny Tiplady

Both art and fashion have been the same channel for expression. Tiplady stated things that exemplify the relationship between art and fashion. For instance, the human body and clothing are good canvases for artists. The garment stands as a brushstroke that differently fits into transforming particular styles. In any way, humans also become art through our clothing.

Every woman likes buying clothes for herself, whether or not not every woman likes shopping. I like putting on something new and feeling great in it. Usually, I buy clothes near home. But sometimes ordering online and even from another country may be a better way of getting what you would like. There are sometimes problems, like being unable to undertake things or it’s difficult to return things that don’t fit. You furthermore might sometimes pay duty. Or you have to carefully track your order so it won’t get lost in transit. Good thing there are deutsche post sendungsverfolgung (which means deutsche post shipment tracking) systems that can tell you where exactly your order is in any part of the world.

There are advantages to buying clothes from abroad, too. It will be cheaper, even with import costs; you’ll find more and different sizes, and you’ll be able to acquire garments and shoes nobody else has. Let’s get deeper into it.

ALSO READ: How Fashion Brands Leverage Spotify for their Marketing Strategy

1. Cheaper Costs

Buying clothes online from other countries is often less expensive than buying reception. This works well for sure designers whose products get imported into the country anyway. It may be cheaper to import one item yourself than to pay the costs that stores within the US charge on their imported stock. Once you buy from countries like China, you’ll get extremely cheap clothes. Although you ought to use caution of the standard in addition because of the product’s origins. Certain products also can be cheaper if they’re more in demand in another country.

2. Unique Pieces

One amazing advantage of shopping for from other countries is bagging that piece of clothing that nobody else has. If you can’t find it within the shops’ reception, it’s bound to get any attention. When someone asks where you bought something, and you say “Italy,” it causes you to sound wonderfully well-traveled. Whether or not you only bought it online. If you get into the habit of shopping online and buy dresses online in Australia, you’ll have beautiful dresses that you simply surely won’t spot anyone else wearing. Everyone loves having a bit of clothing that’s a true point and brings you a touch of positive attention.

3. Different Sizes

When you buy from other countries you would possibly discover that their clothes or shoe sizes fit your needs better than American ones. For both clothes and shoes, countries have different sizing systems. Although they have a tendency to remain consistent across continents. As an example, UK clothes sizes are two sizes above American ones. So a UK size 10 would be a US size 6. By ordering from abroad, people find their ideal size. Some countries have half sizes in shoes when others don’t, so finding an ideal half size is a dream come true. You would possibly even be ready to find sizes that are difficult to search out or too expensive within the States. As an example, bras with small backs and huge cups are easier to seek out within the UK.

When you order online from abroad, confirm you’re taking the delivery costs under consideration. You ought to also check the principles about importing things through the post, and see if you’ll pay anything when your new clothes arrive.

Anouk Wipprecht reveals the actual creations that he has been doing for about 20 years. The fashion tech from this Dutch fashion designer has the combination of fashion couture, artificial intelligence, and interactive technology. These techy fashion dresses are made through designing, coding, and sewing that are all related to the human body and technology.

The Beginning of Everything

Anouk Wipprecht grew up in the Netherlands and her love for fashion and designing has somehow related to the American culture. This is all credited to her hobby of watching the MTV program in the year 1990s. For her, people who wear the clothes and everything that they want to express themselves are truly impressive.

How does It Work?

One of the most popular dress designs that Wipprecht made is the “Spider Dress”. The lengthy fabrics located on the shoulder of the dress look like spider tentacles. It actually moves through the power of the sensors. Several models already used and showcased this dress design internationally. Give credits to its 3D printed layouts which are now seen in many parts of Russia, China, and Amsterdam.

Another dress design from Wipprecht is the “Proximity Dress”. This is very timely to the COVID-19 pandemic that hit the globe. Her goal for this design is to make people understand to make distance from each other socially.